Upishi Digi - Kenya
Population Services Kenya (PS Kenya) led the implementation of a behavior change communication (BCC) project - with support from the Clean Cooking Alliance - to stimulate the adoption and consistent use of cleaner cooking solutions in Kenya. The campaign launched activities in March 2017, after several months of stakeholder consultations, formative research, and message development and testing, and will continue through summer 2018. The campaign wrapped up in September 2018 and reached an estimated 2.8 million Kenyans living in urban and peri-urban populations in Greater Nairobi, Central, and Western Kenya. This intervention leveraged PS Kenya’s network of community outreach workers to conduct household and small group level communication about clean cooking. They also conducted roadshows and aired radio spots on local stations. They took advantage of PS Kenya’s existing distributors to help manufacturers to reach a wider wholesale and retail network, and drove demand through in-store promotions.
Researchers from the Berkeley Air Monitoring Group and The George Washington University conducted a comprehensive evaluation of this campaign. They completed a baseline assessment in February 2017, and will conduct Key Interviews as part of the "endline." All assessments include quantitative and qualitative data collection. PS Kenya also implemented some of their own monitoring and evaluation activities, including periodic mobile-based surveys to measure knowledge and awareness, weekly monitoring of radio activities by an external agency, and monitoring of PS Kenya events, including reach estimates and activities implemented.
An interim report conducted by Practical Action (who acted as a technical advisor to the project) concluded that there was a discernible increase in demand as a result of several behavior change interventions in Kenya, including from that of PS Kenya. The range of clean cooking products available on the market and range of retail outlets offering these products increased significantly. The report also metnioned that there was an increase in last mile distributors taking on clean cooking products, most often bundling them with other life-improving products like water filters and solar lighting products.