TOR: Pilot Demand Creation Campaign for Clean Cooking in Bangladesh
The Global Alliance for Clean Cookstoves (Alliance), in partnership with the Sustainable and Renewable Energy Development Authority (SREDA) of Bangladesh, is seeking an agency to design and execute a communication campaign pilot aimed at generating demand and increased use of clean and efficient cookstoves and fuels in 1-2 areas of Bangladesh (likely in Dhaka and Khulna divisions). The target audience, objectives, and general approach of the campaign can be found in the attached creative brief.
These Terms of Reference (TOR) outline the scope of work for a firm to undertake the design, execution, and monitoring of the six month campaign starting in May 2016. This will include, but is not limited to, development of the campaign brand and creative concept, conceptualization and execution of the campaign activities, production of visual and other support materials, and monitoring of activities.
Closing date – March 31, 2016